Trade Shows Fail Because They Aren’t Treated Like Sales Funnels

You wouldn’t spend $50k on paid ads without tracking. So why run trade shows that way?

→ No qualification

→ No demos

→ No sales

No Attributable ROI

No funnel. No tracking. No ROI.

Trade Shows Should Be Your
Highest-Converting Sales Channel.

Sales funnel. Tracked metrics. Compounding ROI.

→ Live demos with high-intent buyers

→ Same-day deals

→ Predictable pipeline

Attributable ROI

  • Drive prospects into a live funnel.

  • Deliver personalised live demos.

  • Convert lead on the day

  • Track every funnel metric

We Turn Trade Shows Into A

Revenue Engine

Run Trade Shows Like A Sales Funnel

More demos × better conversion = revenue

Close Deals

|

Build Pipeline

|

Grow ROI

|

Close Deals | Build Pipeline | Grow ROI |

What we Handle:

→ Strategy & Planning

Audit past events and establish your ROI baseline

Identify bottlenecks and opportunities

Build a repeatable event strategy optimising for revenue

→ Design & Build

Design high-conversion booths tailored to your sales flow

Prioritise modular setups for speed and repeatability

Manage construction from assembly to teardown

→ Logistics & Execution

Handle shipping, regulations, carnet, and documentation

Set up and manage all event tech onsite

Coordinate with organisers and secure optimal booth locations

→Data & Performance

Track every buyer interaction from first touch to close

Implement live metrics, dashboards, and attribution tools

Optimise performance across events with post-show analysis

→Training & Staffing

Train your reps on qualification, demos, and objection handling

Deploy on-site staff to run booth, e.g. internationally

Provide scripts, offers, and playbooks that convert.

We Own Your Trade Show Function

→ We work hand-in-glove with your sales, marketing, and demand gen teams

→ You set the goal. We build, run, and optimise the whole system

→ We turn your go-to-market strategy into pipeline - live, on the floor

Contact us.

hello@exhibitionlabs.co.uk

电话号码： +447545019372

微信号: GeorgeBradshawUK

伯明翰仓库，伦敦办公室

Company number 16388602