You Probably Think Trade Shows Are A Waste Of Time And Money

No attributable ROI, no sales

Fluffy brand awareness exercises

Nightmare to organise and scale

You Wouldn't Spend $1M On Paid Ads Without Tracking.

So Why Run Trade Shows That Way?

Trade Shows Should Be Your

Predictable Revenue Engine

→ Engage buyers who ignore outbound, like emails and cold calls

→ Close deals on the day

→ Track and grow ROI at every event

But Without A Watertight System,

You Cannot Improve

→ Booths designed for marketing,

→ No attributable revenue

→ No tracking = No learning

Trade Shows Are For Revenue,

Not Brand Awareness

Attributable Revenue is all that matters

We Turn Trade Shows Into A

Revenue Engine

Qualify

Demo

Close

Track

Drive prospects into an aggressive qualification funnel, then

Deliver live demos to prospects at interactive displays, personalised to their segment

Convert prospects on the spot by creating urgency, e.g. through exploding offers

Track every prospect touchpoint, identify bottlenckes and improve performance

Corporate wants you to find the difference between the above and an operationally-efficient sales workflow…

Exhibition Labs turns your trade show presence into a

Live Sales System

Partnering with Exhibition Labs is like having a specialised in-house team of trade show experts

Outsource your entire trade show operations to Exhibition Labs

We handle everything - from design and build, to exhibit relations, metric tracking, training, and performance optimisation.

Our Services:

Consultation

We Work With Companies

1) Growing rapidly and seeking a new revenue channel

2) Scaling aggressively to over 20 trade shows a year

3) Focusing their trade show strategy on revenue generation

Design /Build

Handle logistics from transportation, carnet and regulationA

Set up and manage event tech

Coordinate with event organiser and book optimal booth location

Operational Support

Assess historical event data to establish an ROI baseline

Track event performance to identify likely bottlenecks

Develop a strategy built around iterative improvement

Design high-conversion booth with unlimited iterations

Prioritise modular booth for rapid/ faultless setups

Handle all construction - from assembly to teardown

Track buyer interaction from first touch to closed/won

Supply all personnel and technology

Build analytics workflows and train staff

Tracking

Analyse data to uncover bottlenecks, and areas for growth.

Provide actionable post-event reports with focus on ROI

Optimise processes to improve future event outcomes

Analyse /Optimise

Exhibition Labs owns your entire trade show function

Trade shows aren’t just a booth, a few reps, and some graphics.

They are live sales systems.

We turn trade shows into a predictable revenue engine, delivering same-day sales and compounding ROI.